Samsung Ready To Reveal "The Next Galaxy"

Samsung is ready to reveal "The Next Galaxy" at its event in New York's famous Radio City Music Hall starting at 7 p.m. EST Thursday, and with the mass interest in the Galaxy S smartphone line, Samsung will be live streaming tonight's event to let the world watch the Galaxy S4's unveiling.

While last year's Galaxy S3 was the most popular smartphone Samsung has ever released, the company hopes to top its predecessor with with a faster, more efficient, more vibrant and yes, even slightly larger Galaxy S4.

It looks like Samsung is following its own formula from when it transitioned from the S2 to the S3: Make the screen a little bigger, but the phone a little thinner. The Samsung Galaxy S3 measured 136.6 x 70.6 x 8.6 mm, but the Samsung Galaxy S4 measures the same length at 136.1 mm but slightly wider at 71.8 mm and much thinner than its predecessor at just 7.9 mm thick. Furthermore, the 4.8-inch, 1280 x 720 Super AMOLED display from the Galaxy S4 was upgraded to a full 5-inch, 1080 x 1920 Full HD Super AMOLED Display with a whopping pixel density of 441 ppi.

As far as price goes, we fully expect Samsung to retain identical price tags from the Galaxy S3 in the Galaxy S4. Now that the Galaxy S3 has seen a price drop, Samsung is free to sell the Galaxy S4 at last year’s prices. Without a two-year contract, it’s possible Samsung could sell the new handset at $599 (N95,211.00) and $649 (N103,158.49) for 16 and 32 GB storage models, respectively, like it did last year - Jumia (jumia.com.ng) is already advertising pre-order for N108,000.

And considering how Samsung unveiled the Galaxy S3 on May 3, 2012, but didn't release the device in Europe until May 28 and the U.S. until June 21, it's possible Samsung will release the Galaxy S4 on a similar schedule: That said, considering how Samsung is announcing the phone in the US -- New York City, no less -- it makes little sense to tease the home crowd by telling them their release date doesn't arrive for another two months.

However, Samsung may decide to make customers wait anyway: As we learned with the iPhone 4S and iPhone 5, a little hype can go along way when it comes to selling smartphones.

See embedded video below introducing the Samsung GALAXY S4: